PUMA x LAMELO
Puma collaborated with renowned basketballer, LaMelo Ball, to create the new MB.01 low-top sneaker. This was the latest version in the LaMelo shoe range and Puma's first low-top with Lamelo. The shoot took place at an impressive glass-roofed basketball court in Greenwich. The end result was a sub-60s hype edit with a strong focus on BTS material.
Production Company: 8 Seconds